The African Press Organization (APO), the leading African press release wire
service, has announced an alliance with Dow Jones Factiva, the world’s leading
news and business information research tool.
According to a statement
made available to PANA here Tuesday, the APO will provide Factiva with an
Africa-related news release feed issued by companies, governments, international
organizations, non-governmental organizations (NGOs) and United Nations (UN)
agencies in six languages - English, French, Arabic, Spanish, Portuguese and
“This partnership will allow APO customers to reach Factiva users
worldwide and inform them of new developments, investments and product launches
done on the continent,” said Eloïne Barry, APO’s Executive Director.
“Professionals of big corporations consider the African continent as an
asset to their development. Offering them intelligence and company information
in real time will help them make better investment decisions,'' Barry
APO has already entered similar partnership pacts with PR Newswire,
Lexis Nexis and Comtex, among others.
APO, based in Dakar, Senegal, owns
a media database of over 25,000 contacts and the main Africa-related news online
It offers a complete range of media relations tools such as
press releases and monitoring services, distribution of online press
conferences, interactive webcast, op-ed placements and events promotion.